Most Common Rejections (this section covers 54% of all rejections):
- Inaccurate sample messages. They do not match the associated brand/website
- No Opt-out language in the sample message ie. STOP or END to unsubscribe
- No explicit opt-in on the website
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Website issues
- No website
- The website doesn’t match the brand/campaign name
- The website privacy policy/T&C has affiliate language or shares all data with 3rd parties.
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Suspicious website
- Broken links
- The Footer logo doesn’t match the primary logo
- The logo or copyright does not match the brand
-
Main number (often called by the DCA vetting team)
- Number not live
- Number answered by a different company
- Email and phone do not match (this is a big one)
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Links
- Url shortener used
- Redirects
- The link URL/website does not match the brand/campaign.
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Rejected based on sample messages
- URL shortener
- URL redirects
- No brand mentioned in sample message. There is no perceived sender in the initial message.
- The perceived sender of message doesn’t match brand
- The phone number doesn't match the Brand.
Other Rejections:
- EIN/VAT used on multiple SMS/MMS vendors (Commio can get this approved but please let our team know before submission)
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Non Compliant use case
- Gambling
- Debt Collection
- Affiliate marketing (please register the primary brass as they will be the perceived sender)
- 3rd-party insurance
- Spam
- The customer did not check “loan” on registration attributes.
- The company name does not match the email
- Need brand specific
| Code | Reason | Explanation or Scenarios where these can be used |
| 601 | Campaign Attributes do not match website and/or sample message content | Inconsistency between the business shown on the website, the attributes marked and the sample messages. |
| 602 | Inaccurate Registration. Inconsistency between sample message and use-case. | Inconsistency between sample message and use-case. |
| 603 | Inaccurate Registration. Inconsistency between website, sample messages or incomplete sample messages. | Inconsistency between the business shown on the website and the sample messages. |
| 611 | Opt-in message/Confirmation MT must contain brand name, HELP, opt-out, mssg frequency and associated fees disclosures. Opt-out message must contain brand name and indicate that no further messages will be sent. HELP message must contain brand name and contain support contact (email, phone number, or support website). |
Review that campaign and content attributes contain the following: Opt-in confirmation message: Program name
Help confirmation message:
Opt-out message:
|
| 701 | Prohibited Content; Cannabis | Any submission related to cannabis is subject to automatic using this code, including but not limited to body supplies, teas, beauty products, CBD, hemp infusions, or any derivate of cannabis. Be aware that this forbidden content encompasses shipping services. |
| 702 | Prohibited Content; Guns/Ammo | The sale of firearms and ammunition should have age verification. However, if the company is educational and does not engage in the sale of firearms, it is acceptable. |
| 703 | Prohibited Content; Explicit sexual | 1. Content promoting underage, non-consensual, or other illegal sexual themes, whether simulated or real. 2. Content that may be interpreted as promoting a sexual act in exchange for compensation. 3. Content promoting the sexual exploitation of minors 4. Content that is made to appear appropriate for a family audience but contains adult themes, including sex, violence, vulgarity, or other depictions of children or popular children’s characters, that are unsuitable for a general audience. |
| 704 | Prohibited Content; Gambling |
Refers to the act of participating in games of chance, typically involving the wagering of money or valuables, with the primary intent of winning additional money or material goods. Various forms of gambling exist, including casino games, sports betting, lottery games, poker, and online gambling. The outcomes of these activities are often determined by chance, luck, or a combination of both. Regulations surrounding gambling vary widely by jurisdiction, and some places have strict legal frameworks governing these activities to ensure fairness, consumer protection, and the prevention of illegal gambling practices.
Bingo: due to legal distinctions between bingo and other conventional forms of gambling (such as poker, blackjack, slots), it is permitting promotional messages for bingo under certain conditions. The campaign must include an age-gate to ensure the targeted audience meets legal age requirements, and it should exclusively promote bingo conducted in a physical setting, such as a bingo hall. |
| 705 | Prohibited Content; Hate | Inappropriate content, profanity or hate speech. |
| 706 | Prohibited Content; Alcohol (Age-Gated) | All content must adhere to all applicable laws and support a functioning age gate. The age-gate mechanism should include the date of birth verification during the consent opt-in of the consumer. |
| 707 | Prohibited Content; Tobacco/Vape (Age-Gated) | All content must adhere to all applicable laws and support a functioning age gate. The age-gate mechanism should include the date of birth verification during the consent opt-in of the consumer. |
| 708 | Lead Gen/Affiliate Marketing prohibited; other | Lead generation indicates the sharing/selling of information to third parties. |
| 709 | Lead Gen/Affiliate Marketing prohibited; high risk financial services | 1. High-Risk Financial Services • Payday Loans • Non-Direct Lenders • Debt Collection (Could be an exception for Account Notification use case in case Debt collector demonstrates the direct opt-in from end-user. Verbal opt-in will be never allowed, and Marketing use case is prohibited) 2. Debt Forgiveness • Debt Consolidation • Debt Reduction • Credit Repair Programs |
| 710 | Reseller / Non-compliant KYC. Register the brand info, not the agency behind the brand. | Client that is sending the messages to end-user is the one who must be registered in TCR as Brand. Marketing agencies, software providers, etc. should always register the brand that contracted them as part of our KYC process. |
| 711 | Repeated use of same EIN for multiple different brands | Client must provide a valid reason of why this is happening to be analyzed for approval. |
| 712 | Misleading Registration. Based on details submitted, Campaign appears to be Direct Lending Arrangement, but appropriate Content Attribute was not selected. | Direct lenders and regulated companies must always check the attribute in TCR no matter the use case or objective for the campaign. |
| 713 | Appears to be large company or company that would have an official email domain. Check for fraud, use official / working email domain. | Bigs and well knowns companies who listed personal email in the campaign. |
| 801 | Not Sole Proprietor. Does not meet small business Sole Prop (EIN) criteria set by TCR and mobile carriers. | Clients that don't meet the criteria of a Sole Proprietor. |
| 802 | Sole Proprietor. Not yet authorized | Client must reach Syniverse team if they want to send Sole Proprietor use case. |
| 803 | Opt-in is language required on website if used to collect mobile numbers. | Form of contact in website requires a mandatory phone number but has no message or check box for end user to accept SMS. |
| 804 | Unable to verify, need website / working website or complete CTA information if opt-in occurs outside of website |
|
| 805 | Compliant privacy policy is required on website if used to collect mobile numbers. | Incomplete Privacy Policies when Phone Number is required in website. Privacy Policy must indicate information collect is not shared with 3rd Parties. |
| 806 | Unable to verify, needs compliant and accurate CTA information. |
|
| 807 | Unable to verify, inauthentic website |
Special reason for Real Estate and Insurance companies who use generic/incomplete websites that don't allow to verify the business
|
| 861 | Needs compliant and accurate CTA information, Opt-in message/Confirmation MT must contain brand name, HELP, opt-out, mssg. frequency and associated fees disclosures. Opt-out message must contain brand name and indicate that no further messages will be sent. HELP message must contain brand name and contain support contact (email, phone number, or support website). |
Verbal/Keyword/Implied/Email/Written/ Website: There should be a script in the CTA/Message Flow field in TCR or specific link (when online opt-in), that includes all the listed items below.
For website opt-in, CTA must be for text messages only and not mixed with emails/calls. Also review that campaign and content attributes contain the following: Opt-in confirmation message:
Help confirmation message:
Opt-out message:
|
| 851 | Add link and/or verbiage for compliant Privacy policy disclosures (state that no mobile opt-in data will be shared with third parties). Opt-in message/Confirmation MT must contain brand name, HELP, opt-out, mssg frequency and associated fees disclosures. Opt-out message must contain brand name and indicate that no further messages will be sent. HELP message must contain brand name and contain support contact (email, phone number, or support website). |
Also review that campaign and content attributes contain the following: Opt-in confirmation message:
Help confirmation message:
Opt-out message:
|
| 852 |
Needs compliant Privacy Policy. Add link and/or verbiage for compliant Privacy policy disclosures (state that no mobile opt-in data will be shared with third parties). Include instructions on how the end user can receive further support from the brand regarding the message program (for example, Reply HELP for help), or this information must be present in the brand's terms and conditions. |
Provide Terms and Conditions link (include a link to the message program terms and conditions, or the complete message program terms and conditions language) Provide a Privacy Policy link (include a link to the message program privacy policy, or language referring to the privacy policy, that indicates that mobile opt-in data will not be shared) |
If you need help reviewing your submission or details before submitting to TCR, please reach out to support@commio.com for additional assistance.
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