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Long Code Campaign Registry Fee Categories Explained

Standard Use Cases
  • 2FA - Any two-factor authentication, verification or one-time passcode 
  • Account Notifications - Standard notifications for account holders, relating to and being about a user’s account 
  • Customer Care - All customer care interaction, including but not limited to account management and customer support 
  • Delivery Notifications - Notification about the status of the delivery of a product or service 
  • Fraud Alert Messaging - Notifications regarding potential fraudulent activity on a user’s account 
  • Higher Education - Messaging created on behalf of Colleges or Universities, including School Districts and education institutions. This use case is NOT for the “free to the consumer” messaging model 
  • Low Volume Mixed - For Brands that have multiple use cases and only need very low messaging throughput. Examples include: test or demo accounts, small businesses (single Doctor’s office, single Pizza shop etc) 
  • Machine to Machine - Machine to Machine (M2M) is a process that implies wireless communication between two or more physical assets. There is no human interaction in the Machine to Machine Campaign. Subscriber-facing campaigns are prohibited. This is a dedicated Use Case 
  • Marketing - Any communication that includes marketing and/or promotional content 
  • Mixed - Any messaging campaign containing 2 to 5 standard uses cases 
  • Polling and voting - The sending of surveys and polling/voting campaigns for non political arenas 
  • Public Service Announcement - Informational messaging to raise an audience’s awareness about important issues 
  • Security Alert - A notification that the security of a system, either software or hardware, has been compromised in some way and there is an action you need to take
Special Use Cases
  • Carrier Exemptions - Exemption by Carrier 
  • Charity - Communications from a registered charity aimed at providing help and raising money for those in need. Includes: 5013C Charity. 
  • Proxy- Peer-to-peer app-based group messaging with proxy/pooled numbers. Supporting personalized services and non-exposure of personal numbers for enterprise or A2P communications. 
  • Emergency - Notification services designed to support public safety / health during natural disasters, armed conflicts, pandemics and other national or regional emergencies. 
  • K-12 Education - Campaigns created for messaging platforms that support schools from grades K - 12, and distance learning centers. This is not for Post-Secondary schools. This use case requires MNO approval. 
  • Sweepstakes - All sweepstakes messaging. 
  • Political - Part of organized effort to influence decision making of specific group. Available only to registered 501(c)(3/4/5/6) and 527 Orgs. 
  • Social - Communication between public figures/influencers and their communities. Examples include: YouTube Influencers’ alerts or Celebrity alerts. 
  • Platform Free Trial - CSP “Free Trial” Offers for non paying customers, requires a separate contract.  
  • Agents; franchise; local branches - Brands that have multiple agents, franchises or offices in the same brand vertical, but require individual localized numbers per agent/location/office. 
  • Sole Proprietor - Limited to entities without a EIN / Tax ID, requires a separate contract. 
  • UCaaS (Low Volume) - UCaaS companies provide cloud delivered communication services for businesses. Each number assigned to a UCaaS campaign is typically assigned to a different employee of that business and the use cases are varied. This use case is not for any API/automated driven communication. This use case is only available to approved UCaaS businesses. This use case has the same volume restrictions as the Low Volume Mixed campaign type. 
  • UCaaS (High Volume) - UCaaS companies provide cloud delivered communication services for businesses. Each number assigned to a UCaaS campaign is typically assigned to a different employee of that business and the use cases are varied. This use case is not for any API/automated driven communication. This is for UCaaS campaigns that require higher volume.T his use case is only available to approved UCaaS businesses.
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