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SMS Campaign Guide

Getting Started on the Commio Platform 
(updated 1/23)
  1. Log in to https://commio.io and go to the Messaging product in the menu.
  2. Go to the Campaign Registry page, where you can create brands and campaigns, or access your existing brands and campaigns.
  3. When you submit a new brand or campaign through our portal, we send the information directly to The Campaign Registry for vetting.
  4. Once a campaign has been approved, you will receive a notification via email and the campaign will be available for you to assign numbers to it.
  5. Once numbers are successfully assigned to a campaign, you can start messaging.

For further information on the thinQ interface to The Campaign Registry, please see the FAQ.

 

01. About The Campaign Registry

     The Campaign Registry is an independent Reputation Authority chosen by Mobile Network Operators (MNOs) to collect Brand and Campaign data in order to allow for transparency on the 10DLC network. TCR works with North American MNOs and companies that are in the messaging business to register Application-to-Person (A2P) text messaging Campaigns. The registry supports a sanctioned A2P 10 Digit Long Code (10DLC) text messaging Campaign ecosystem and provides visibility into the messaging source and content, allowing MNOs to provide a more reliable and predictable messaging service for Campaign Service Providers (CSPs) and Brands.

02. How do I get Started

     After accessing The Campaign Registry from the menu users will be able to register Brands and Campaigns, each registered Brand and Campaign will have a unique ID, a seven digits alphanumeric string.

  1. Register a Brand
    Registering a Brand means registering your business or company, in this part of the registration you’ll essentially tell The Campaign Registry what type of business you have or who is sending the messages.

  2. Register Campaigns
    The first step in registering a campaign is choosing a Brand and a Use Case. You will also need to provide a Campaign Description, sample message, and information about Campaign and Content Attributes (e.g. subscriber opt-in and opt-out, and embedded links). At the end of the Campaign Registration process a Campaign ID will be generated and a preview of MNO-specific terms for your campaign will be displayed.

  3. Assign Numbers
    Association of Campaign ID’s to phone numbers

03. The Campaign Registry Ecosystem 
There are often many different companies involved in sending SMS campaigns, which can make it a challenge to track everyone involved. In an effort to be very clear on “Who” does “What” in the process of registering and activating campaigns, the Campaign Registry has defined the following roles: 

  • BRAND: The company or entity the End Customer believes to be sending the message.  
  • CSP: Campaign Service Providers are the primary users of The Campaign Registry. As a CSP, you work with multiple Brands to create and launch their text messaging campaigns. 
  • DCA: Direct Connect Aggregators provide direct connectivity to the mobile carrier’s gateway for delivering messaging campaigns.
  • MNO: Mobile Network Operator - The company that provides connectivity to end-users

Brand Registration... 

01. How do I Register a Brand?
  1. Access the Campaign Registry Dashboard.
  2. From Brands section click on Add new Brand
  3. In the ‘Brand Details’ section, fill in the Brand information.
  4. Select a Brand Relationship level for the Brand.
  5. In the Contact Details section, enter the support email and support phone number for your Brand.
  6. Check the ‘I agree to the Terms & Conditions' box and click ‘Continue’
  7. Brand information will be displayed on the next page. At this point, you can begin registering Campaigns on behalf of the registered Brand.
02. Information Needed
A. WHEN REGISTERING A PRIVATE COMPANY
Legal company name, country of registration, Employer ID Number (EIN) / Tax ID, address, vertical, contact details.
B. WHEN REGISTERING A PUBLIC COMPANY
Legal company name, country of registration, Employer ID Number (EIN) / Tax ID, address, website address, vertical, stock symbol, stock exchange, contact details.
C. WHEN REGISTERING A CHARITY / NON PROFIT ORGANIZATION
Legal company name, country of registration, Employer ID Number (EIN) / Tax ID, address, vertical, contact details.
D. WHEN REGISTERING A GOVERNMENT ENTITY
Legal company name, country of registration, Employer ID Number (EIN) / Tax ID, address, vertical, website, contact details.
03. How to enter the correct Tax ID

     Tax ID number is used in conjunction with the company’s name, address, and other information to ensure we perform a background investigation on the correct company. The following guidance will provide the best verification opportunity for your company.

United States
     If you are a US company or a foreign company with a US IRS Employer Identification Number (EIN), please enter that nine-digit number in the EIN field and ensure that your legal company name is consistent with your IRS registration and is properly spelled. The address you enter should also be the same as that used in registering with the IRS.
Canada
     If your primary business registration is in Canada, please enter your Canadian Corporation Number, which may be federal or provincial. Please do NOT enter your business number or federal tax ID number, as that is not readily cross-referenced. As always, please ensure that your legal company name is consistent with your corporation registration and is properly spelled. The address you enter should also be the same as that used in registering with Corporations Canada.
Europe, Eastern Europe, North Atlantic, Middle East, South America, and APAC
     Please enter the numeric portion of your VAT ID number. Automated VAT identification matching is currently optimized for the following list of countries. If your country is not on this list, please provide the primary corporation registration number or tax ID number for your country.
Croatia HR
Hungary HU
Ireland IE
Italy IT
Lithuania LT
Luxembourg LU
Latvia LV
Malta MT
Netherlands NL
Norway NO
Poland PL
Portugal PT
Romania RO
Sweden SE
Slovenia SI
Slovakia SK
Northern Ireland XI
United Arab Emirates AE
Australia AU
Belarus BY
Chile CL
Iceland IS
Malaysia MY
New Zealand NZ
Saudi Arabia SA
Singapore SG
Taiwan TW
04. Brand Relationship

The "Brand Relationship" level reflects the history and trust you have with a specific brand. Please select the option that best describes your relationship with the Brand that you are registering.

Basic Accounts
 Accounts with no business history with the Campaign Registry.
Small Accounts
 Accounts with some business history with the Campaign Registry.
Medium Accounts
 Accounts with good standing with the Campaign Registry and solid business history.
Large Accounts
 Accounts with a dedicated account manager, highly trusted
Key Accounts
 Accounts with strategic value and a dedicated account team.

 

05. Brand Identity Verification

After Brand Registration is carried out, each Brand will automatically go through an Identity Verification process. We validate the EIN, Legal Company Name and Legal Company Address with third party independent sources and confirm the existence of the Brand with a verification “Status” (Verified/Unverified)

Being a “Verified” Brand is a requirement to message on 10DLC, and Identity Verification is a crucial step for each registered Brand. We suggest paying attention in entering correct and up to date information to allow the Brand to be swiftly verified.

The outcome of Identify Verification is immediately available on the “Brand Details” page or via API.

Brand verification will also recognize and display one of the following statuses for registered Non-Profit organizations: 501(c)(3), 501(c)(4).

06. "Unverified" Brands

Unverified Brands cannot register 10DLC campaigns and have to obtain the “Verified” status if they wish to do so. These are the options available:

1- Any “Unverified” Brand can be resubmitted for verification both via API and CSP Portal, on the “Brand Details” page with a fee of $4.

2- Any “Unverified” Brand can request or import external Vetting through the same page, and potentially gain access to every MNO Class/Tier as the result. (Third party Fees may apply, $40 if request passes through TCR via Aegis Mobile)

In both cases, it is crucial that details about the Brand are corrected and updated before any submission.

07. Class/Tier assignment flow for Brands

Upon Brand verification, TCR will assign available Classes (AT&T) or Tiers (T-Mobile) according to whether a verified Brand is part of the Russell 3000 list. Verified Brands who are not part of the Russel 3000 list can improve their Class/Tier assignment through vetting.

08. Vetting

Users can apply for vetting on behalf of the Brand through one of our external vetting partners to gain access to Special Use cases or improve the quality of service (where applicable). External vetting can be imported or carried out on the “Brand Details” page. Current vetting partners are:

PARTNER VETTING TYPE VETTING MODE
Aegis Standard Import+directly on portal
WMC Global Standard Import only
CampaignVerify Political Import only
09. Brand Details Update

In case of errors during Brand registration or change in Brand information over time, TCR allows updating submitted Brand data both via API and via the CSP Portal UI. If, after editing Brand Details, you wish to resubmit your Brand for Identity Verification a $4 fee will be applied.

 

Campaign Registration... 

01. How do I Register a Campaign?

Once the Brand has been added to your CSP account and has obtained the "Verified" status, you may register Campaigns for that Brand.

  1. From your Campaign Registry Dashboard (or from the Brand Details page) click ‘Add new Campaign’ to open the ‘Campaign Registration’ page.
  2. Select the Brand from the drop-down menu.
  3. Select the Use-Case for the campaign and click ‘Next’ at the bottom of the page.
  4. On the Carrier Terms Preview page, you will see the Campaign qualification status and terms for each MNO. (NOTE: If the ‘Continue’ button is grayed out, the brand does not qualify for any of the carriers for the chosen Use Case.) Click ‘Next’ to proceed with the registration process or ‘Previous’ to return to the previous page.
  5. On the Campaign Details page, select the Vertical, enter a Campaign Description and Sample Message(s), and select the appropriate Campaign and Content Attributes. If you are registering the campaign on behalf of a reseller or service provider, please fill in the reseller details. Click ‘Submit’ at the bottom of the page.
  6. Click ‘I Agree’ to acknowledge that you will be invoiced for the Campaign. This will generate your Campaign Registration success message.
02. Campaign Use Cases

As mandated by MNOs, TCR requires to declare a Use Case at the beginning of the Campaign Registration process.

Standard Use Cases are immediately available for all qualified registered Brands and do not require Vetting or pre/post approval by MNOs.

Special Use Cases are sensitive or critical in nature and may require Vetting or pre/post registration approval by MNOs. Requirements may vary according to each MNO.

The following table gives a definition for each Use-Case:

USECASE DESCRIPTION
2FA Any authentication, verification, or one-time passcode
Account Notifications Standard notifications for account holders, relating to and being about an account
Customer Care All customer care interaction, including but not limited to account management and customer support
Delivery Notifications Notification about the status of the delivery of a product or service
Fraud Alert Messaging Notifications regarding potential fraudulent activity on a user's account
Higher Education Messaging created on behalf of Colleges or Universities, including School Districts and education institutions. This use case is NOT for the "free to the consumer" messaging model
Low Volume Mixed For Brands that have multiple use cases and only need very low messaging throughput. Examples include: test or demo accounts, small businesses (single Doctor's office, single Pizza shop etc)
Marketing Any communication that includes marketing and/or promotional content
Mixed Any messaging campaign containing 2 to 5 standard uses cases.
Polling and voting The sending of surveys and polling/voting campaigns for non political arenas.
Public Service Announcement Informational messaging to raise an audience's awareness about important issues
Security Alert A notification that the security of a system, either software or hardware, has been compromised in some way and there is an action you need to take.
Carrier Exemptions

Exemption by Carrier

! Post-registration approval by MNO is required for this Use Case
Charity

Communications from a registered charity aimed at providing help and raising money for those in need. Includes: 501c3 Charities. Does not include: Religious organizations

! Post-registration approval by MNO is required for this Use Case
Conversational Messaging

Peer-to-peer, app-based group messaging with proxy/pooled numbers. Supporting personalized services and non-exposure of personal numbers for enterprise or A2P communications.

! Post-registration approval by MNO is required for this Use Case
Emergency

Notification services designed to support public safety/health during natural disasters, armed conflicts, pandemics, and other national or regional emergencies.

! Only MNO pre-approved CSPs are eligible for this Use Case
Gabmling and Sweepstakes

All gambling and sweepstakes messaging! Post-registration approval by MNO is required for this Use Case
Political

Part of organized effort to influence decision making of specific group. All campaigns to be verified. Only federal campaigns.

! Only pre-vetted Brands are eligible for this Use Case. Please register at www.campaignverify.org and select 'Import Vetting' on the Brand Details page
Social

Communication between public figures/influencers and their communities. Examples include: YouTube Influencers' alerts or Celebrity alerts

! Only MNO pre-approved CSPs are eligible for this Use Case
Large CSP Trial

Large CSP Trial Offers with strict controls and MNO audit rights (MO opt in). Only MNO pre-approved CSPs are eligible for this use case.

! Only MNO pre-approved CSPs are eligible for this Use Case
Agents and Franchises

Agents; franchises; local branches

! Post-registration approval by MNO is required for this Use Case
 
03. Carrier Terms Preview

Each MNO has its own 10DLC messaging policies and commercial terms. The Carrier Terms Preview page allows you to see the terms of a Campaign for each MNO based on the selected Use-Case and Brand before you complete registration. It is strongly suggested that you review this page to ensure you are happy with the terms. If not, you can abandon the registration process and apply for third-party vetting for the Brand. The preview will provide you with the following information:

QUALIFY
 Whether your campaign can be run on each MNO
MNO REVIEW
 Indicates whether or not the MNO will have to review the Campaign before allowing it to run on their network.
THROUGHPUT PER MINUTE (TPM , AT&T ONLY)
 The number of messages that can be sent per minute on the carrier’s network
MESSAGE CLASS (AT&T ONLY)
 AT&T’s message classification that correlates to the surcharge and TPM for a Campaign
BRAND TIER (T-MOBILE ONLY)
 T-Mobile's message classification that correlates to the daily messaging volume for a Brand

If a Brand does not qualify for a Campaign, you will not be able to continue the registration process past this point.

 
04. Campaign and Content Attributes

During the Campaign registration process, you will be asked to answer ‘Yes’ or ‘No’ to indicate whether the Campaign has the following attributes. Some attributes may require you to add specific information :

SUBSCRIBER OPT-IN
 Indicates whether the campaign is collecting and processing consumer opt-ins
SUBSCRIBER OPT-OUT
 Indicates whether the campaign is collecting and processing consumer opt-outs
SUBSCRIBER HELP
 Indicates whether the campaign has implemented message reply providing customers on how they can contact the message sender after they reply with the “HELP” keyword.
NUMBER POOLING
 Select this if you intend on using 50+ numbers as this will require a different provisioning process on T-Mobile
DIRECT LENDING OR LOAN ARRANGEMENT
 Indicates whether the campaign include content related to direct lending or other loan arrangements
EMBEDDED LINK
 Indicates whether the campaign is using an embedded link of any kind. Note that public URL shorteners (bitly, tinyurl) are not accepted
EMBEDDED PHONE NUMBER
 Indicates whether the campaign is using an embedded phone number (except the required HELP information contact phone number)
AFFILIATE MARKETING
 indicates whether the affiliate marketing being used or was used in the construction of the campaign
AGE-GATED CONTENT
 Indicates whether the campaign include any age-gated content as defined by Carrier and CTIA guidelines
 

 

05. Campaigns Under Review

As mandated by MNO policies, campaigns that belong to specific “Use Cases” might require MNO approval after registration in order to run on their network. Such campaigns will display the “Review” status on the portal until they are either “Accepted” or “Rejected”. The status of the campaign will be visible on the Campaign Registry dashboard and an email will be sent to notify about the outcome of the review by MNO.

06. Campaign Activation

Once you have completed the campaign registration process, your campaignID will be automatically published to the OSR.

07. Assigning a Campaign to a phone number
  1. Navigate to the Campaign Registry Dashboard.
  2. From the Campaigns section select the Campaign you want to associate phone numbers to.
  3. Open the Assigned Numbers modal.
  4. Select the numbers you want to associate with the Campaign or upload a CSV file.
  5. Submit to complete the number association in the OSR
08. MNO terms

The following tables illustrate AT&T and T-Mobile terms* with relative classes and tiers.

* Terms may be subject to change by MNOs at any time, please refer to offcial MNO documentation for up-to-date terms

 

Billing and Support

  1. Campaign Registry Costs

Item

Cost

BRAND REGISTRATION FEE

$4

2FA

$10

Account Notifications

$10

Customer Care

$10

Delivery Notifications

$10

Fraud Alert Messaging

$10

Higher Education

$10

Low Volume Mixed

$2

Marketing

$10

Mixed

$10

Polling and voting

$10

Public Service Announcement

$10

Security Alert

$10

Carrier Exemptions

$10

Charity

$5

Conversational Messaging

$10

Emergency

$10

Sweepstakes

$10

Political

$10

Social

$10

Vetting through portal - collected on behalf of Aegis

$40

There are no support costs or additional costs payable to TCR, but there are additional messaging costs associated with running 10DLC campaigns. Please speak with your DCA for more information.

 

  1. Campaign Registry Support

 Please reach out to us via the following channels:

For technical questions or troubleshooting, please contact support@commio.com and a member of our Support Team will contact you directly.

 

 

*updated (May 7, 2025)
*all specific details subject to change as each carrier sets its own rules, throughputs, dates, fees/fines

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